Social media is reshaping British universities' value systems in a scramble for likes and shares

Social media is reshaping British universities’ value systems in a scramble for likes and shares

Credit: CC0 Public Domain Universities’ value judgements about research are becoming ‘coupled’ to social media platforms as they compete for funding by demonstrating their influence beyond academia, an analysis suggests. The study, by researchers at the University of Cambridge, focused on how universities use social media in ‘impact’ case […]

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